boost sales, offline marketing, increase sales

This is a guest blog from Divya H. Pahwa – Director of Community at Now In Store. Before I write any marketing article, I start with a word of caution: you must know your market. You must understand their pains and desires very deeply. Only after you understand them will you…

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Last weekend, I spent my Sunday morning visiting nearly a hundred websites of our customers and came across 1 site which has a beautiful blog page: Bikini Luxe Blog. The content really engaged me, making me stay on the site for half an hour reading their elegant pieces of writing….

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A/B testing

This is a guest post from Karolina Jasvinaitė from Soundest. When we start a business, all we have is a pile of assumptions, opinions, and various hypotheses. What I most like about A/B testing is the transition from “I THINK this can work” to “I KNOW this will work”. What is A/B…

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